Blending strategy and creativity to build memorable experiences on an international scale.

My process is deeply rooted in empathy and systems thinking, allowing me to design with and for people in ways that truly resonate with their needs and experiences. I believe in creating solutions that are not only functional and aesthetically refined, but also adaptable to the evolving cultural, social, and technological shifts that shape the world around us. By combining human-centered insights with a holistic approach, I strive to craft meaningful designs that inspire connection, foster inclusivity, and stand the test of time.

Latest projects

Explore more

Peroni Italy

At Peroni Italy, I was involved in designing the full campaign visuals as well as reworking and adapting the historical bottle label, ensuring a refreshed yet authentic look that honoured the brand’s heritage while aligning with modern design standards and campaign storytelling.

Expo2020 Dubai

At Expo 2020 Dubai, we designed, together with the team, the comprehensive Brand Guidelines, as well as shaping the Visitor Mobile App and Website experience to ensure a cohesive, engaging, and seamless journey across all touchpoints.

Neatly Home

At Neatly, we crafted a distinctive brand identity and developed comprehensive digital guidelines, shaping the visual language and tone of voice to support content creation.

PASSO
by Beyond

Beyond Development recently launched their latest destination, PASSO, and I contributed by designing the website’s UX and UI, creating a seamless digital experience that reflects the destination’s unique character and enhances user engagement.

Selected clients

Etisalat
Warner Bros. World
Expo 2020 Dubai

ADNOC
XRG
DGE

Miinto
Bang & Olufsen
Novo Nordisk

Oui Agency
J1 Beach
Sky Italy

Let's create

Let's create

About

Skills

Art Direction
Brand Identity
Web & Mobile App Design
Prototyping

Experience

10+ Years of Experience
4 Different markets
Advertisement & Web/Mobile Apps
Photography

Curriculum

Download CV

Locations

Abu Dhabi, UAE
Milan, ITA

Get in touch.

Curious about working together or want to say hi? I’m always happy to connect over new ideas, opportunities, or shared passions. Let’s make something great happen.